According to Businessdictionary.com, an “impulse buy” is
defined as a spur of the moment, unplanned decision to buy, made just before a
purchase. Upon first reading this definition, I had to double take. This
summarizes my entire consumer experience. According to The Integer
Group (a shopper marketing agency), I am not alone! Craig Elston, the Senior VP
of Integer says, “Our data shows that 61 percent of off-list shoppers
purchase an additional one to three items. This shows that if you reach a
particular shopper at the right moment with the
right message — for example, using in-store signage to play into
their desire to pamper themselves— it can end with that item being added to
their basket.“Lead Capture | Turning a Waiting Game into a Calculated Impulse Buy
Tuesday, February 26, 2013According to Businessdictionary.com, an “impulse buy” is
defined as a spur of the moment, unplanned decision to buy, made just before a
purchase. Upon first reading this definition, I had to double take. This
summarizes my entire consumer experience. According to The Integer
Group (a shopper marketing agency), I am not alone! Craig Elston, the Senior VP
of Integer says, “Our data shows that 61 percent of off-list shoppers
purchase an additional one to three items. This shows that if you reach a
particular shopper at the right moment with the
right message — for example, using in-store signage to play into
their desire to pamper themselves— it can end with that item being added to
their basket.“
Great Content is Great SEO
Wednesday, February 20, 2013
This past weekend I watched an interesting interview with Marissa Mayer, new CEO of Yahoo, former Google executive. In it, Mayer describes a day when web search will advance to the degree that we interact with it natively (natural speech searches, for example) and it eventually fades out of focus entirely through perfectly seamless and ubiquitous integration. Of course, we’re not there yet, but it got me thinking about how good Google has become at its job – out of the billions of webpages that exist, users can pinpoint the set of 10 that will best serve their needs in just seconds. And where search results years ago where heavily dependent on website authors’ explicit focus on search engine optimization, Google’s most recent search technology does a better job than ever of assessing content ranking on the basis of the content itself, not a bunch of SEO tricks.
Our Easy Start To A Content Calendar
Tuesday, February 5, 2013
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