Key Benefits of Call Tracking

A phone call is far more valuable than a click!

I think most marketers would agree they would rather hear the phone ringing. Why? Most landing pages convert only 2-10% of total visitors. Phone call conversion rates can approach 80%. 63% of people complete their purchase offline following their search activity. I could go on and on with stats to support this assertion. And yet we place more emphasis and have WAY better tracking on web visitors than what is causing our phone to ring. WAKE UP Marketers! 

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Top 10 Businesses That Need Call Recording

Plenty of businesses have a need to record their phone calls. Anyone can record calls easily and you don't worry about storing messages on your servers or hardware with our cloud based options. We thought of these 10 unique industries that may not be using this cheap and easy feature to their advantage! 

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DNR and Google Organic Keyword Tracking

In October of last year, Google announced an update to the keyword information passed through to your analytics.  The change was set to only impact your metrics if the customer was logged into a Google service when searching the web.  At the time, Google expected it to impact less than 10% of your traffic.

Fast forward almost a year and some SEO experts are reporting loss of keyword analytics at closer to 40%.  With Android taking over the market for mobile devices, and the prediction that mobile searches will overtake desktop very soon, you can expect that figure to increase even more over the next couple of years.

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