Linkbuilding Under the New Penguin Regime [Infographic]

Google's latest algorithm update, titled Penguin, is the first change that is specifically targeted at punishing or downgrading sites that are using linkbuilding techniques that go against their guidelines. SEO Professionals are all now left to wonder how their sites will be affected and rethink their overall linkbuilding practices to ensure they are in compliance.

Call Recording Increases Revenue

Our call recording feature is so cheap, it's silly not to use it. For $1 a month per phone number, record your calls and they will be stored on your account indefinitely and can be retrieved at your discretion. Here is an example of how call recordings drive revenue for this client:

MicroManaged Media, Inc. is a search engine marketing company specializing in marketing for plumbing, heating and air conditioning contractors. They use our unique phone numbers in advertisements to drive phone calls to clients around the country. They track which advertisements are generating those calls and, by listening to the the call recordings, can determine which advertisements are turned into sales. An additional benefit is their clients have the ability to access the recordings to train agents on more effective sales techniques and phone etiquette.

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Friday Funnies

Inspired by Hubspot's blog post on using memes for your brand, we made up a few Friday Funnies.

We've got plenty more where that came from, see more past the jump!

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Telephone Call Tracking: How To Not Waste Lead Generation Efforts

Eliminating ineffective lead generation efforts should be at the top of your marketing priorities as a small business owner. There's no shortage of marketing channels available, each promising stellar results and guarantees. Unless you can calculate ROI on these channels, you could fall into the trap of casting a wide net yet completely missing where your leads are.
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