How to Track Holiday Ads for Optimal Results

The holidays are always a busy time of year for us marketers. Even if you are not a B2C operation, you still have to increase ad spend to help counteract the downturn in traffic during this time. There are a ton of tactics to employ to try and capture holiday shoppers; holiday contests, ad placements on eCommerce sites, Cyber Monday specials, etc. I encourage experimentation to find out what works for your business and target market segments.
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Case Study: 6Qube's API Integration

Have you ever used a service and found that it offers some of the features you need, but that it couldn't be customized to fit your needs perfectly?  An API might be the solution.  For most consumers an out of the box solution satisfies most of their needs. But for some, using the base functionality of a service while having the ability to integrate it through exposed APIs is paramount.

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Your Innovation Ideas

In last week’s blog post, The Future of Voice Communications, Nikki talked about increasing innovation trends in telecom. She referenced some cool apps, and gave a brief preview of a few things that are on our roadmap for future development. This week, we’d like to take it a step further and get some of our readers to chime in. Instead of telling you what we’re working on, we’d like you to suggest things for us to work on. And here’s the cool part, we want you to completely disregard known limitations. In other words, tell us things you’d like to be able to do (or have done for you) with your phone calls, text messages, emails, and faxes – even if you think the things you’re suggesting can’t be accomplished.

Here are a few examples of things that are on my personal wish list: Read more »