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Call Reporting - You Can't Manage What You Don't Measure

Friday, August 26, 2011

This appeal is to our small business clients. Many of you buy local phone numbers from us to market in a certain city or want a toll-free number for your website. Great ideas! But you could get so much more value by looking at the call data we provide you and using it to guide business decisions. It's free... so why not?
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Do you know PAT?

Wednesday, August 10, 2011

If you’ve spoken to our customer service, then you’ve met PAT. All agents answer the phones with our tag line “This is PAT.” Perhaps, the line alone conjures up memories of Saturday Night Live skits. If so, then you know the premise of those sketches was the quest to uncover Pat’s gender. Was it Patrick or Patricia? Only Julia Sweeney knew for sure!

All jokes aside, we take the role of PAT very seriously. The original idea was to provide a unified source of customer service through PAT. Whatever your need or request, “PAT can do that!” No unnecessary or frustrating transfers around the company to get the help that you need. PAT represents
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Are you getting a full view of advertising response rates in one place?

Wednesday, August 3, 2011

Why spend hours logging into multiple systems and compiling reports so you can get a full view of your how your ads are driving sales? The life of a marketer is fraught with disjointed processes and multiple systems designed to track different efforts. You have a Facebook Insights to report on your Facebook Page. Google Analytics (or some other web analytics tool) to track the performance of your website. You use Hosted Numbers to track phone calls that come from different advertising mediums. Google AdWords to watch your search engine marketing. Every month you spend a day or two compiling this information into a meaningful view of results.

Your advertisements are driving website traffic as well as phone calls. Would it be worth 10 minutes to pull call data into your analytics to view calls alongside clicks? With our Analytics wizard it is just that easy!

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