At the end of the day, all businesses are after one thing: return on investment. Whether you’re selling widgets or haircuts, you want to maximize the money that your business brings in (while minimizing expenses, of course). This involves keeping a close eye on all the metrics related to your business’ success, but it’s especially important to track your revenue drivers. Let’s say that you operate a small business, and you advertise via a) PayPerClick ads for your website, b) a listing in the yellow pages, and c) radio ads. You know that you get 10 new clients a month from your advertising efforts, but you have no idea what the breakdown is by ad source. If you want to get the greatest ROI on your advertising dollars, you need to put your money into only the most successful advertising channels and eliminate the unsuccessful ones. In other words, you need to track your revenue drivers. But how exactly do you do this?
With a call tracking service, you can get insight into how many phone calls came from each advertising channel: your website, your yellow pages listing, and your radio ads, to keep with our example. Here’s how it works:
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