Let’s take a historical view to put it in context. Businesses often have a main phone number customers dial to reach them. Many businesses advertise this same phone number in all their ads. The burden was placed on whomever answered the phone to ask how the caller learned about the company and document their answer appropriately. As advertisers became more focused on tracking their return on investment for their ad dollars, purchasing multiple phone numbers for use in their ads became a common practice. These phone numbers forwarded calls to the same main number but are tracked separately. So let’s say you are pretty progressive and you have a unique phone number on your website. That way when someone calls the number on your website, you know they are calling because they have visited your website (because that is the only place you market that unique phone number). Now you can track not only visitors to your site, but calls that resulted from visits to your site.Read more »



